Since taking over management of the Miami Downtown Development Authority’s social media platform in July of 2021, Corinne revamped the entire campaign, utilizing ongoing algorithm and trends research, original video and photo content, daily analytics reports, frequent audience outreach, and captions that tell the story of the brand and give the audience a call to action that they want to participate in.
Corinne's priority is to make the most challenging reads easily digestible. Included in her efforts with the DDA, she spearheaded the digital marketing campaign for the 'Follow the Sun' Program- an economic development campaign incentivizing finance and tech companies to #FollowTheSun to Downtown Miami. Through original video content and captions that resonate with the audience, Corinne was able to transform hard-to-digest pieces into bite-sized content that averaged 80K views per post across all platforms. In comparison, typical posts for 'Follow the Sun' prior to Corinne’s taking over the account averaged 400 views per post across all platforms.
